Janice I. Torres

Janice Isabel Torres is a Xenial-Latinx influencer marketer and multicultural communications strategist with over twenty years of experience. She is currently the U.S. Publicity and Events Manager for DAZN, the world’s largest dedicated live sports streaming service. Torres previously steered her own practice, The Brand Phoenix, for almost a decade and supported brands such as HBO, Red Bull, Jack Daniel’s, Lexus and Procter & Gamble with influencer engagement and special event campaigns.

Emotional intelligence is her tool of choice for leveraging celebrity endorsers, which has become a principal pillar in garnering press interest and consumer trial for brands.

Torres is very passionate about remixing perceptions’, by Corporate America and Hollywood to the White House, by promoting deserving multicultural talents, independent productions, and culturally relevant narratives. One of her recent success stories include ushering the indie feature film, ‘Shine’, from festival circuit newbie to buzz-worthy Hollywood movie slated for a national theatrical release date.

Learn more about Janice's work with DAZN by following her on Twitter @TheBrandPhoenix.

Upcoming:

Using Influencer Marketing To Grow Your Business

An evening of conversation around how to effectively implement influencer marketing and viral marketing campaigns.

26

Thu, 26 July 6:30 - 8:30pm EDT

Previously (1):

Using Influencer Marketing To Grow Your Business

An evening of conversation around how to effectively implement influencer marketing and viral marketing campaigns.