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James Waugh
Vice President of Franchise Content and Strategy, Lucasfilm
San Francisco
James Waugh is the Vice President of Franchise Content & Strategy at Lucasfilm. His professional passions lie in franchise development through the tapestry of compelling and interlocking narrative content.
At Lucasfilm, Waugh oversees content and transmedia strategy and leads narrative development across franchise lines of business and platforms including Parks, Games, Immersive Entertainment (ILMxLAB), Publishing, Consumer Products, Content Marketing and Digital/Online Content initiatives.
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