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James Borg
Head of Digital Marketing, ANZ Institutional
Melbourne
James Borg is the Head of Digital Marketing at ANZ. He is a digital transformation leader with a background in digital conversion optimisation, digital marketing and eCommerce management.
After kicking off his online experience at Dun & Bradstreet, James helped build and grow the marketing aspects of the online competitive intelligence business, Hitwise, marketing to Asia Pacific leaders and journalists on the importance of online insights and data-driven actionables.
Over the past decade, he has assisted large corporates such as AGL Energy, Suncorp Group, Australian Unity and Swisse Wellness to improve their digital capability. James has delivered large-scale digital transformation programs, significant UX improvements, economies of scale and eCommerce conversion optimisation programs.
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