Jake represents companies subject to inquiries, investigations, and actions brought by regulatory agencies, such as state attorneys general and the Federal Trade Commission. He also advises businesses about advertising, marketing, regulatory compliance, privacy, and cybersecurity. Jake has significant experience with laws regulating the collection, storage, and use of private consumer data.
Before joining Newman Du Wors, Jake served eight years as an Assistant Attorney General in the Consumer Protection Division of the Washington State Attorney General's Office. There, he prosecuted unfair and deceptive business practices including online advertising, negative-option marketing, spam under state law and the federal CAN-SPAM Act, spyware, and consumer-privacy violations. With a background and degree in science, Jake also pursued companies making deceptive health claims. Jake now provides our clients with a practical approach to maximizing effective marketing while mitigating the risk that government regulatory agencies or private plaintiffs will initiate legal action.
Jake graduated first in his law-school class, and served as a law clerk for Chief Justice Barbara Madsen in the Washington State Supreme Court. Jake counsels clients from the perspective of an experienced government prosecutor.
Internet Innovation: Balancing Creativity with Consumer Protection Laws
Jake will speak on the intersection of user experience design, the pressures of new business ventures and the potential for crossing the line into illegal unfair or deceptive acts