The minds behind the magic

The minds behind the magic

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    Jadd Chahal

    Data Analyst, Leo Burnett

    Melbourne

    Jadd works as a Data Analyst for the Planning team at Leo Burnett in Melbourne. Working previously in both client & agency business structures, he has been integral in the development of analytical services for a suite of clients covering automotive through to FMCG, reporting on online & offline consumer behaviour.

    With his interests in consumer behaviour ignited through his role as a CRM Analyst at Ford Motor Company, he completed his Masters in Marketing to merge with his statistics knowledge to have an A to Z view on qualitative and quantitative methods of evaluation.

    As well as working as a CRM Analyst at Ford, prior roles include working as a Business Analyst at Saint-Gobain Abrasives as well as currently working extensively in the digital space for Honda Australia, Old El Paso, Betty Crocker, Latina Fresh , 7-Eleven and other charity organisations.

    "As analysts our job is to make the unseen seen & the seen, actionable"- Jadd

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