Principal, Experience Strategist, Frog Design
Jacob Cohen is currently Principal Experience Strategy at frog design. He brings 12 years of digital experience design and brand knowledge to the frog NY team. Well versed in a blend of knowing and doing, he's developed strategy, designed user experience, and managed the development of hundreds of web experiences across sectors from industrial to fashion.
Previous to joining frog Jacob was Senior Strategist overseeing digital at Wolff Olins' New York office. While there he helped to re-brand The Smithsonian Institute, developed a future facing product strategy for Call of Duty, worked closely with Microsoft on a variety of projects and crafted the digital experience for the first modern Arab art museum in the Middle East: Mathaf.
He is a graduate of Emerson College and attended New School University for a Masters in International Affairs. He teaching business and brand strategy for startups at General Assembly in NY, is a regular panel speaker and was recently on the ArtDirectorsClub Interactive jury.
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