Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Jackie LaVana
Founder, 126 North Marketing
Boston
Jackie LaVana has over 15 years of experience in the online marketing world. With a love for both the art and science of digital marketing, Jackie enjoys the thrill of getting qualified leads and sales for clients while watching their businesses grow.
Jackie began her career by managing online marketing for a boutique agency in Boston. With her early experience in the Pay-Per-Click (PPC) space, Jackie was hired by global digital marketing agency iProspect to help grow their first PPC team. From there, Jackie went on to 5 years at Google. She was a founding member of the east coast National Agency team, a group formed to help agencies who utilized Google Ads services and products. Jackie closely aligned with the product team to help define Google’s remarketing and display advertising product offerings. From Google, she joined Constant Contact, a leader in the email marketing space, managing their entire in-house digital display advertising program.
Jackie saw a need in the industry for a nimble team that can quickly and effectively grow digital marketing for businesses of all sizes. Ready to use her rich experience and bring her deep understanding of the digital space to her own clients, Jackie opened 126 North Digital Marketing in 2015.
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