Ivy Mahsciao

Vice President, Principal Experience Planner, inVentiv Digital+Innovation

New York City

With over 15 years of multidisciplinary experience in visual design, user-centric and behavior-change design, Ivy has been demonstrating leadership in a wide array of interactive and experiential projects. Her fluency in the digital realm has been forged with many successful launches, as well as a trail of praises from both regional and global clients such as American Express, Chase, Lowes, NBC Universal, and British Airways.

An advocate of lifestyle-driven design methodologies and walking the path as an UX anthropologist, Ivy is dedicated to transforming flat and linear strategies into holistic, memorable experiences, and infuse fluidity and robustness to elevate, evolve, and reinvent brands. She is knowledgeable in all phases of concept development, design and production for multi-platform/device projects and integrated functional systems. Applying a multitude of her faceted knowledge and design background, she ensures that all touch points of an experience journey encapsulate the convergence of technology and sensibility - so each experience within a curated ecosystem is empowering and compelling, and always delivering measurable success.