Isaac Lai

Head of Marketing, ThreeTrader

Sydney

I am currently the Head of Marketing for ThreeTrader.

Prior to this, I was an award-winning Strategy Director specialising in content strategy, social strategy, brand planning, connections planning, comms frameworks, data, community management, search (both organic and paid) and influencer marketing. I am also a glutton for pun-ishment; you've been warned.

I have worked with brands such as Uber, McDonald's, Netflix, TikTok, Webjet, Destination NSW, Colgate, Microsoft, UNICEF, Paramount, Lion, RUOK, HCF, Bankwest and a range of other clients across various industries. I won an Individual Achievment Award at the AVA Digital Awards in 2022 as well as the Creative Agency Talent award for the Mumbrella Next Awards in 2019. I was also named a finalist for B&T 30 Under 30 in the Strategy category in 2019, UNSW Alumni Awards Nominee in 2020, shortlisted for the Mumbrella Awards in the Under-30 Achiever category and nominated as an emerging leader in ARN's 30 Under 30 Tech Awards.

I have an undergraduate degree in Criminology and Criminal Justice from the University of New South Wales and a masters degree in International Security Studies.

I regularly supply donuts and chronicle everything I eat at iFat - Food Chronicles.