Iris Smit

Founder & CEO, The Quick Flick

Sydney

An architecture graduate by trade, Iris Smit is more than your traditional entrepreneur. Her vision and success is taking the beauty and cosmetics industry by storm with her two rapidly growing brands The Quick Flick and Beauty Fridge.

After founding The Quick Flick in 2017, Iris has taken huge strides to challenge the perception of traditional beauty marketed within the industry. Her values for empowerment and self-expression are what sets her apart from other entrepreneur’s as she advocates for real people and their real experiences with issues such as mental health and self-perception. Her revolutionary vision to redesign the way consumers applied winged eyeliner, led Iris to feature on Shark Tank just three months after the brands launch, and subsequently turning down a $300,000 offer. This decision allowed Iris to build her products into a multi-million dollar business with expanding deals with retailers such as Priceline and Super Drug.

Her latest venture, Beauty Fridge, was born in mid-2019 and is already a screaming success. The innovative product is the response to a gap in the market for storing skincare and cosmetics products at a regulated temperature. Not only is Iris helping consumers store their products in an aesthetic way, as well as elongating their shelf life, she’s also helping her customers recognise and celebrate real skin texture that hasn’t been photoshopped or covered in makeup.

Iris shifting the conversation within the beauty world whilst demonstrating that ecommerce is the future of the business industry. Iris possesses a large repertoire of industry recognised awards, most notably being named EY’s 2019 WA Entrepreneur Of The Year and 7News’ 2020 WA Young Achiever of the Year.