Irene Lane

Founder, Greenloons

Washington, D.C.

Irene Lane, founder of Greenloons, frequently discusses how tourism companies can measure return on investment (ROI) and learn ways to increase profitability through ³going green².

Irene specializes in developing sustainable tourism products, marketing strategies, return on investment (ROI) benchmarking models, and community development tactics for tourism boards and individual businesses. Drawing upon her professional and personal experiences to address authentic ecotourism from community, ecological and economic points of view, She is a featured writer for the Huffington Post, among other media outlets, and a featured speaker on ecotourism strategies, challenges and issues at the George Washington University, the Ecotourism & Sustainable Tourism Conference, and for the US Department of State¹s International Visitor Leadership Program. Furthermore, she is the only person in the United States who can certify a green travel destination, accommodation, or event under the internationally-accredited Biosphere label.

In addition to being the founder of Greenloons, which is an online ecotourism resource that inspires families to travel in ways that benefit communities socially and economically, as well as ensure a more sustainable planet, she is the Chair of the Market Access Working Group of the Global Sustainable Tourism Council, which helps to identify marketing opportunities and solutions for this tourism niche and a member of the Scientific Council of the Instituto de Tourismo Responsable (ITR).