Ian Cheng

Senior Manager, Head of Strategic Marketing, North Asia Pacific, Avery Dennison

Hong Kong

Senior Manager, Head of Strategic Marketing, North Asia Pacific, Avery Dennison Corporation

Being the Head of Strategic Marketing, Ian leads corporate strategy projects and sustainability initiatives of Avery Dennison in North Asia Pacific. Prior to his Avery Dennison journey, Ian was the Senior Consultant – Head of Corporate Development, Proposition and Strategy, EMEA at a World Leading Credit Agency.

Ian has one and a half decades of regional experience of defining and driving large-scale transformation efforts to significantly improve the business' performance trajectory. The work encompasses setting the business strategy and performance aspirations, identifying what specifically must change or be addressed to achieve those aspirations, putting tools and governance in place to achieve the required improvement as quickly as possible, and proactively managing the change management challenges to ensure that the improvement is fully integrated and sustained as part of the go-forward organization.

In the meanwhile, Ian is also the regional spokesperson of Sustainability. His recent successfully launched industry leading projects includes but not limited to responsible sourcing, waste reduction and recycling. Today, Avery Dennison is the first and the only label material supplier in North Asia Pacific offering 100% FSC paper liner at price neutral, and free recycling service for customer to transform liner paper waste into corrugated box.

Ian earned his Master of Business Administration from London Business School with merit and completed post graduate executive program from Harvard Business School.