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Hermione Taylor

Founder, Do Nation


Hermione is founder of Do Nation, an online pledge platform aiming to make sustainable living mainstream. Do Nation began when Hermione cycled to Morocco, asking friends to support her with their own small challenges – from cycling to work to wasting less food. Since then Do Nation has evolved to be used by companies, universities, and marathon runners alike – all using it to engage people around them in sustainable behaviour changes. Clients range from Siemens to innocent drinks.

Hermione is on the board of FastForward 2050, an advisor for 2degrees’ on Social Value and for Coca Cola on recycling behaviour change.

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