Shaping the Future: Consumer Behaviour Trends Workshop
Learn the basics of Future Trend forecasting and why it is relevant for every business.
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London
Helen has worked in future forecasting and insight for over a decade, leading multi-disciplinary, global futures, cultural trend, and brand strategy teams for Flamingo, WGSN and MTV in New York and London. She has co-founded disruptive insight and strategy collective The Akin.
Helen aims to empower the companies she works with, through cultural context and storytelling, to recognise their influence, and develop new solutions. She collaborates with leading global brands and organisations to develop their vision and future proof strategy decisions by keeping pace with the people leading change.
Alongside her corporate work, Helen loves to teach and mentor emerging talent. She conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, in New York and is a visiting lecturer at the University of Westminster, UAL and Hyper Island in London.
She has made keynote addresses and moderated industry panels at global events, including SXSW Interactive and was recently named one of The Drum’s 50 best female speakers in the UK.
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