Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google AdWords and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Google Analytics for Beginners: Key Concepts and Quick Wins
This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.