Business
How We Got There: Building & Scaling Winning Brands
Our panel of branding experts unveil the secrets to building a brand that stands out in today’s hyper-connected and volatile world.
Hayley Kerrigan
Global Head of Brand and Communications, SafetyCulture
Sydney
Hayley is a seasoned brand marketer with a talent for tackling diverse briefs and capturing the zeitgeist across industries. Over the last 15 years, she's represented world-famous brands and startups, led award-winning campaigns, designed ideas for B2C and B2B audiences, and built global teams in-house and agency side.
Hayley launched and currently leads the global Brand and Communications function at SafetyCulture, a workplace technology scale-up. During this time, she's spearheaded multiple brand "firsts" which have delivered spikes in branded search, product downloads, website traffic, social following and media coverage.
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