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Greg Bayer is currently the SVP of Product for Nielsen’s Marketing Cloud where he oversees all product development for Nielsen’s audience data, insghts and its distribution across top digital media buying platforms. The NMC is also responsible for managing all programmatic distribution for Nielsen’s third-party segments including NCS, NBI, Gracenote, and many others. Prior to Nielsen, Greg has been in various product and general manager roles with companies such as Annalect (Omnicom), Shutterstock, LinkShare (Rakutan) and Sony. Greg received his BA in English and American Studies at Princeton University.
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