Middle Boop started life straight out of university for Gordon Reid in 2008 when he began creating artwork for bands he was touring with. Since then, he has moved the studio to North London and has worked for agencies including Saatchi & Saatchi, McCann, Publicis and Grey London and built up a client list including the BBC, Toyota, HSBC, Visa, Computer Arts, Red Bull, 4AD and Warp Records.
His work has been shown worldwide at galleries in Los Angeles, New York, London and Berlin and he has spoken at conferences all over the world including OFFF Barcelona, FITC Amsterdam, Grafik’s Letterform Live series, D&AD, London Illustration Fair and The London Design Festival at the V&A. he also lectures at universities across the UK, occasionally writes for the likes of Computer Arts and Design Week, and has sat on judging panels for D&AD, Cannes Young Lions and Creative Circle.
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