Data
Data's Role in Platforms: A Chat with Factual & Applico
Get the perspectives from Executives, Product & Engineering & Data Science on data's role in platforms.
Gil Elbaz
Founder and CEO, Factual
Los Angeles
Gil Elbaz is the founder of Applied Semantics, creator of Google's AdSense, Caltech Trustee, and CEO of Factual. Gil Elbaz is an accomplished entrepreneur and pioneer of natural-language technology and structured data ecosystems. Gil worked in engineering roles at IBM, Sybase, and SGI. In 1998, he co-founded Applied Semantics (ASI). ASI helped define and build new addressable markets with its AdSense and other contextual advertising products. The company was acquired by Google in 2003, at which point Gil became Director of Engineering for the Santa Monica office. His work there helped establish Google's place as a leader in the field of online advertising. In 2007, Gil left Google to start Los Angeles-based Factual Inc. an open data platform founded to maximize data accuracy, transparency, and availability. Active in a number of nonprofit areas, Gil is on the board of trustees for the X Prize Foundation and Caltech, and a member of the Los Angeles Social Ventures Partners.
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