George co-founded Greater Good Studio with the belief that design can lead to positive behavior change. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across multiple social issues including autism, criminal justice, education, public health and health care. George is an Adjunct Full Professor at The School of the Art Institute of Chicago. He was nominated for the Smithsonian Cooper Hewitt National Design award’s Design Mind category in 2016 and with his co-founder, was awarded the TED Prize City 2.0 (2012) and recognized in the Public Interest Design 100 list (2013). The studio’s work was featured in LEAP Dialogues: Career Pathways in Design for Social Innovation (published 2016) and Public Interest Design Practice Guidebook (published 2015).
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