Genevieve Haines

President, Haines & Co.

Los Angeles

Genevieve Haines, president of Haines & Co., specializes in integrated communications. Her clients include billion-dollar companies, ecommerce start-ups, artists and universities. A frequent speaker across the country on topics including branding, leadership and social media, she has been quoted in the Wall Street Journal and Inc. magazine on technology issues. Previously, Haines was director of integrated communications at UCLA. She quickly built the University’s social networking presence from non-existent into a nationally recognized leader – selected as a YouTube beta-test channel and a Google case study. Prior to that, Haines spent ten years at a Los Angeles public relations firm. She ran $20 million in programs for First 5 California, served as "Tony the Tiger’s campaign manager" (per the Los Angeles Times) in Tony’s successful campaign for a spot on the Madison Avenue Advertising Walk of Fame, and placed Spider-Man Pop-Tarts on The Oprah Winfrey Show. Haines serves as Chair of the Board of Trustees of Aviva Family and Children’s Services.