Galen Karlan-Mason

CEO & Founder, GreenChoice

Boston

"I got fed up with leaving the grocery store feeling like I had just compromised my health or my values for my budget without knowing what I could have done differently. Once I realized that many other people feel just as overwhelmed by their food choices as I did, I started to see our shared problem as a big data problem - one that we couldn’t solve without some help and inspiration.

I envision a day when irregardless of where you grow up, what your education is, what color you are, or how much money you make, you can eat food that is healthy for you and the planet. There is a tremendous amount of work in front of us, but it is my hope that GreenChoice will help make this happen."