Gabriel Kwakyi is a search advertising expert who works for Microsoft as a Bing Ads account manager in New York, NY. At Microsoft Gabirel works with clients from all different industries, with current and past clients such as Airbnb, Cvent, Domo, Kabam Games, the NHL, Spokeo, Spotify, WhitePages and Wyndham Vacation Rentals. Gabriel enjoys sharing his expertise by tweeting, authoring articles for knowledge hubs like the Bing Ads Blog, PPCHero and theSEMpost and presenting at industry events. Gabriel is also an avid excel user, motorcycling enthusiast and world traveler.
Leveraging the Power of Search Engines: Introduction to Search Advertising
Learn how search advertising works and why it’s such an important advertising channel.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.