
Archetype Media & GA present: The Art of Branded Content
In today's digital landscape, the lines between branded content, advertising and journalism are being increasingly blurred.
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Sydney
As co-founder and managing director of The Thousands city guides, Frunch created a platform that provided visibility for Australia’s creative communities. He founded iconic venues such as Rooftop Cinema and steered the development of several digital start-ups, including writing studio The Good Copy, content agency Single Double and Archetype Media – a branded content network representing Complex Media Networks in Australia.
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