Frances Chiu has over 17 years’ experience in the IT & Internet industry, working in leading companies such as Apple Computer, Yahoo!, eBay and AT&T. She held Asia Pacific senior management roles in Product Management, Marketing & PR and Channel management. Currently, she is a lecturer at HKU SPACE, for the subject e-Commerce Technology Management. She also runs her own company, providing management consultancy services. https://www.linkedin.com/in/chiufrances/
Frances was born in Hong Kong and lived in Sweden for 13 years. She holds a Master of Science degree in Industrial Engineering & Management, awarded by Chalmers University of Technology in Sweden.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.