Flora (Yuan) Wang is a Sales Engineer at HubSpot and spends her day working with executives, marketers, engineers, and everyone in between to improve their business processes. She is passionate about leveraging software to spark creativity by expanding the limits of what's possible for an organization's inbound strategy with the right technology. She graduated from Brandeis University and has been with HubSpot since 2015. When she isn’t wrangling workflows and integrations, she’s out looking for next delicious restaurant to try.
Becoming a Data-Driven Marketer
Being data-driven is more than just looking at reporting sources and pulling off stats and numbers. In this talk, get the tips and approach to digital marketing from a data angle.