First in 4A’s advertising agencies and most recently in LinkedIn Marketing Solutions, Everlyn has spent the last 4.5 years working with B2B and B2C advertisers in China to establish their brands online, generate demand as well as measure marketing effectiveness.
Navigating the Marketing Landscape in China
Let's talk about marketing in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?