Evelyn is the marketing lead on Millers, the largest fashion retailer in Australasia. The culmination of a two-year journey of discovery, Evelyn’s priority was to drive the Millers rejuvenation project, launching a new multi channel brand campaign. The campaign was a finalist in the Global Media Awards for Best Campaign 2016. Evelyn started her career as a Fashion buyer at David Jones, then moved to OPSM as the Sunglass Buyer where she joined the Marketing team.
This opportunity changed her career course and she worked on global brands Ferrero Rocher and Kinder Surprise. Evelyn’s career progressed as she joined the Pretty Girl Fashion Group as the General Manager of Marketing working across Rockmans, BeMe, W.Lane, Table Eight. She led the brand identity change of Wombat to W.Lane, set up an inhouse creative team, and grew the loyalty database. She also attended the Westfields World Retail study tour where she visited capitals and retails of the world like Versace, Prada, Louis Vuitton, J.Crew and Kenzo.
Women in Digital: Harnessing Your Competitive Advantage
Women in Digital will bring together three senior industry professionals to present on the topic of talent, and provide ideas & tips that will ensure you stay ahead of the curve.