Eunice Cho

Founder and Creative Director, AELLA

Los Angeles

Eunice is the founder of digital womenswear brand, AELLA, based in Los Angeles. She founded AELLA with the goal of providing the ultimate in comfortable yet polished essentials that would support the lives of busy professional women. Frustrated with the conservative and unpractical options available for workwear, Eunice saw an opportunity for a solutions-driven womenswear brand when she was transitioning from fashion to business school. Cho launched AELLA as she was graduating from business school in 2014. AELLA has been featured in LA Magazine, Forbes, The Cut, WWD, InStyle and others as the premiere online brand for perfectly-fitting and easy-care pants. AELLA has begun an exclusive retail partnership with Bloomingdale’s in 2016.

Before AELLA, Eunice worked as Manager of Product Development at Kiki de Montparnasse, the luxury lingerie and lifestyle brand in New York, where she oversaw areas beyond product development, including Operations, Visual Merchandising and the opening of the brand’s Las Vegas store.

Before transitioning into fashion, Eunice worked as a studio assistant to renowned artist, Wangechi Mutu, for whom she managed large scale installations of the artist’s works around the world in London, Basel, Lyon, Ottawa, as well as Marfa, Texas.

Eunice graduated cum laude from Yale College with a BA in Fine Arts and earned her MBA from UCLA Anderson School of Management, where she participated in Retail Management Association and Women’s Busines Connection. She is an active member of the Yale Alumni Schools Committee.