Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Etta Watts-Russell
Founder, Lactamo
Sydney
Etta is the founder of Lactamo, a corporate lawyer, and Mum of 4 young children.
In 2019 Etta recognised that despite the importance of breastfeeding, breastfeeding rates worldwide were needlessly low. UNICEF reported that "No country in the world meets the recommended standards for breastfeeding". Etta was disappointed with the lack of products to help Mums. It’s a global problem and Etta had a simple and scalable solution, with IP protection. So, Etta founded Lactamo. Lactamo is a specialised massage ball specifically developed and designed for breast tissue, which has the ability to address all of the common breastfeeding problems.
Lactamo was the winner of the Australian MedTech Actuator Award (covering Australia and India) in December 2019, the recipient of a grant from the NSW State Government in 2020, and was announced by St George as Australia's "Best New Business Idea 2020" (TEDxSydney). Lactamo was recently selected by the NSW Government to be a part of the Going Global Program for expansion into both China and India. Lactamo has just completed a successful clinical trial with Deakin University and the Western Health Partnership, and will be launching shortly.
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