Ermano Lelli

Senior Consultant, Marketing and Management, F&B, Hyper Ltd.

Hong Kong

"A great idea doesn’t make money, a business concept does".

This is Ermanno Lelli’s main motto and the main rule behind Hyper, his marketing consulting firm.

Often referred as "the guy to talk to" if you have a F&B idea, With 20 years of experience, few professional certificates, 2 masters and a basket full of co-operations with big names, Ermanno Lelli is a well-known and esteemed professional in the field.

Starting from the kitchen till the coding and the strategies, Ermanno is a rare breed representing the meeting point between operations and strategic development.

His successes in F&B marketing, always studying new trends and developments, represents, for many, bench marks and guidelines of a never-ending career of research and development.

Ermanno was the first to open the Hong Kong F&B world, to the universe of "integrated and digital marketing" building bridges between areas like UX and service, Kitchen management and coding, trends research and concept development.

To be mentioned: his cooperation as Marketing and communication consultant and successful campaigns for Harlan Goldstein the celebrity chef, Catuma Energy drink (first time using social marketing for an F&B brand in Asia), Enomod Restaurant (1st time using a video strategy for F&B in Asia).