Ermano Lelli Photo

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More

Ermano Lelli

Senior Consultant, Marketing and Management, F&B, Hyper Ltd.

Hong Kong

“A great idea doesn’t make money, a business concept does”.
This is Ermanno Lelli’s main motto and the main rule behind Hyper, his marketing consulting firm.
Often referred as “the guy to talk to” if you have a F&B idea, With 20 years of experience, few professional certificates, 2 masters and a basket full of co-operations with big names, Ermanno Lelli is a well-known and esteemed professional in the field.
Starting from the kitchen till the coding and the strategies, Ermanno is a rare breed representing the meeting point between operations and strategic development.
His successes in F&B marketing, always studying new trends and developments, represents, for many, bench marks and guidelines of a never-ending career of research and development.
Ermanno was the first to open the Hong Kong F&B world, to the universe of “integrated and digital marketing” building bridges between areas like UX and service, Kitchen management and coding, trends research and concept development.
To be mentioned: his cooperation as Marketing and communication consultant and successful campaigns for Harlan Goldstein the celebrity chef, Catuma Energy drink (first time using social marketing for an F&B brand in Asia), Enomod Restaurant (1st time using a video strategy for F&B in Asia).

Previously (1):

Tech and Food

Tech and Food

This engaging speaker series examines how technology impacts food, food culture, and our relationship with it.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More