Eric Weaver is a digital transformation veteran who has spent 28 years counseling large enterprises and governmental agencies on digital transformation. After a 12-year career in corporate software development, Eric became one of the very first digital marketers in 1990, after which he has served as CEO, digital strategist, creative director, and client lead for major management consultancies and ad agencies. He has counseled over 80 blue-chip clients on everything from brand building to go-to-market strategies to blockchain use cases — and has built and led award-winning creative, production and strategy teams in New York, London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
Most recently the VP of Customer Experience for Xerox, Eric oversaw the company’s $550M marketing services team and led Xerox efforts around DLTs. He left Xerox in 2018 to launch Transparent Path – a management consultancy advising brands and governments around the globe on blockchain-based provenance, supply chain and inventory. In addition to Transparent Path, Eric sits on advisory boards for Oregon Blockchain and global startups focused on food provenance, mineral provenance, healthcare smart contracts, and medical inventory management.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on blockchain, digital transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, Pepperdine and the University of British Columbia.
The Future of Cryptocurrency
Bitcoin. It’s the new black. It’s ushering in the new Gold Rush. It’s what everyone will be using in the next few years. It's the future of money. But wait, what exactly is Bitcoin