Emily Naismith is the Director of Branded Content at Broadsheet and over the past few years has brought to life campaigns for brands such as ANZ, Asahi, Diego, Honda, Jetstar, Mercedes-Benz, Mazda and Peters Ice Cream on Broadsheet. Previously she led a team of content creatives at Clemenger BBDO Melbourne and worked at other publishers such as The Thousands and Lifelounge. She also hosts a food podcast called Ingredipedia.
Archetype Media & GA present: The Art of Branded Content
In today's digital landscape, the lines between branded content, advertising and journalism are being increasingly blurred.