Emily is a digital marketer specialising in Customer Relationship Management (CRM). In her current role at one of Australia’s largest retail groups she uses data and insights to deliver brand loyalty and CRM strategy.
Her digital marketing experience includes CRM, loyalty, online, email, mobile, social, personalisation, A/B testing, marketing optimisation, dynamic content, responsive design, research, segmentation, data analysis, Google Analytics and Predictive Intelligence.
Emily loves all things data and in her daily role she delivers data and insights into the retail industry. She believes in using data and facts to make and defend good business decisions.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.