Ellese Ferdinands

Social Media Specialist, PhD, Casual Lecturer and Unit of Study Coordinator, Marketing Tutor, Content Creator, University of Sydney

Sydney

Ellese Ferdinands is passionate about the digital space and the emerging impacts, particularly among youth. Having recently completed her PHD in business at The University of Sydney, her research focused on social media marketing particularly the increasing role of social media influencers and their intersection with brands. Alongside her research, Ellese lectures and tutors Marketing at USyd, as well as engaging in content creation and freelance consulting work in the social media space.