
GA x LENZO present: Side Hustle Success Stories
Having a job with great pay is rewarding, but there's one thing that's even more meaningful: working for yourself. Our panel of side hustlers will share tips on how they did it.
The minds behind the magic
The minds behind the magic
Melbourne
At the top of her game at Bauer Media, Elleni Pearce had a lightbulb moment as she stood in her kitchen, surrounded by 50 unwanted vases after her 30th birthday celebration had ended. And LENZO was born – an online event marketplace where party planners can solve all their occasion needs in the one place. With over a decade of experience in advertising and a passion for all things events, Pearce’s business savvy catapulted her brand to dizzying heights within a few short years, with an admirable organic following on Instagram and celebs lining up to have their event styled by LENZO. Juggling two girls under the age of 5 and with an unparalleled level of perfectionism, Elleni grew LENZO from her Elwood home whilst on maternity leave. With a thriving team of seven now under her YSL belt, Elleni is a perfect example of having your (birthday) cake and eating it, too!
[Photography credit: Katie Fergus]
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
Learn More