The Business of Blogging
You'll get a glimpse into the glamorous and lucrative lifestyle blogging industry, and get the inside scoop on how to make it as a top blogger.
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San Francisco
Elise Armitage is an influencer, content creator, and digital marketing consultant who founded What The Fab in 2012. Based in San Francisco, What The Fab covers travel, fashion, and lifestyle with a pinch of zest, served with a side of real talk. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams of being an entrepreneur and helping women find fabulous in the everyday.
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