Ed Lee is the Founder of HelloAdvisr, a Los Angeles-based growth consultancy focused on helping entrepreneurs grow better businesses. He works with companies on the unique growth challenges facing entrepreneurs: product pricing, commercial strategy and customer insight and research. Previously, Ed held leadership roles with leading organizations including LG Electronics and Simon-Kucher & Partners, a global management consulting firm recognized as the leading expert in pricing. Ed has global experience working with the world’s leading companies and brands in retail/ecommerce, marketplaces and platforms and consumer products. In addition to his professional work, Ed is passionate about entrepreneurship and startups and works with early stage companies as a mentor and adviser in leading accelerators and incubators. Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.
Intro to Pricing Strategy
Learn how to set a price for your new product or service using customer-based pricing as well as other common pricing strategies.