Dorothy Wolden

Director, Lead Generation, Spiceworks Ziff Davis

Phoenix

Throughout my progressive career, I’ve played a pivotal role in the creation and implementation of the marketing strategy for leading national and global organizations in startup phases and more established companies.

When I reflect on my career, I’m simultaneously humbled and proud that many initiatives I’ve impacted have resulted in organizational success across several international events, programs, and influencers. I consider myself to be unique in that I have the ability to set strategic direction, develop actionable tactics, and implement ideas.

Holding positions ranging from Marketing Director to Global Vice President of Marketing, I’ve developed a reputation for bringing an innovative perspective to marketing strategy. For example:

• Achieving a 90% increase in new business opportunities influenced by marketing by building the entire demand generation function involving the setup of marketing automation software and integration with CRM.

• Growing a client company’s sales pipeline by 225% through close collaboration with the business owner to coordinate and implement all aspects of a comprehensive business development program involving web strategy and social media campaigns.

• Increasing lead quality and volume by 18% by strategically building an SDR team and created the quota, commission structure, and playbook.