Marketing
Word Economy: Say It Straight - Digital Copywriting 101
Learn how to create compelling and engaging online content the Straight way, with lots of copy samples and do's and don'ts to illustrate key concepts.
Dora Chan
Founder & Managing Director, Straight Communications
Hong Kong
A writer for South China Morning Post prior to content managing through the dotcom bubble, Dora launched Straight as a copywriting and translation house after a stint in film and fashion marketing. 10 years on, Dora has grown Straight into a full-service content marketing agency, where she plans and manages writing, branding, social media, web design and content marketing projects for a range of clients, including Swire, Ikea, Lane Crawford, Pfizer, Bloomberg, FTSE Russel and Forbes.
Upcoming Courses
Previously (1)
Want to teach at ga?
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
Learn More