Dione Song

Chief Operating Officer, Love Bonito

Singapore

Dione is a thought leader in modern consumer technology and retail and has had a breadth of experiences across direct-to-consumer and e-commerce.

Currently the Chief Operating Officer at Love, Bonito, Dione spearheads the strategy, performance and innovation of Love, Bonito and oversees the business from people & culture, brand, operations to data and technology.

Love, Bonito’s ambition is to become the Asian female brand of the future - thoughtful, considerate, truly omnichannel and a representation of ‘new female retail’. Alongside a passionate team of 250 around the region, she has transformed the company and positioned it for broad global expansion.

Love, Bonito has a strong presence across Singapore, Malaysia, Indonesia and Hong Kong, and a growing presence across newer international markets like Philippines, Taiwan, Australia and the US.

Prior to this, Dione was at Sephora Digital heading the Australia & New Zealand e-commerce business and Digital Marketing for the region. Before that, she spent four years at Zalora, the largest online fashion marketplace in Southeast Asia, where she was the Managing Director of Singapore and drove

several notable projects, including Zalora’s first foray into click-and-mortar.

Beyond work, Dione is passionate about female empowerment, workplace diversity, children and youth development and being part of initiatives that enable communities and do good for the greater society. In 2019, she was also the Co Lead for Singapore’s Somerset Belt Working Panel.