Devin is a digital marketer with years of experience working on apparel brands such as Free People, ModCloth, and Ralph Lauren. He's worked as in-house marketer for ecommerce companies, for leading advertising agencies, and with startups at different stages of life. During that time Devin managed and optimized pretty much every marketing channel under the sun, such as SEO, search and display advertising, email, social, etc. He's a first time instructor but really enjoys sharing knowledge with people interested in growth hacking their business. Devin received his bachelor's degree in Communication from Bloomsburg University and is originally from Philadelphia.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.