Data
Down with Data Science: AI for Business
In this session, we aim to answer this question by walking through two case studies of how AI solutions were applied into real businesses by Artefact.
Derek Li
Data Consultant, Artefact
London
Derek is a data consultant at Artefact in the UK office. His experiences span industries such as corporate finance, ecommerce, and technology, and he is passionate about helping people and organizations navigate an increasingly complex digital ecosystem. His experiences have allowed him to leverage data to help improve decision-making and drive various digital transformations.
In his current role, he acts as a product owner, gathering, synthesizing, and translating various business requirements into technological solutions for a multinational consumer packaged goods company. He currently leads the innovation and development of new capabilities that drive efficiency and effectiveness of digital media campaigns.
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