Dayna Rothman and VP of Marketing and Sales Development at BrightFunnel, a leading marketing attribution platform. She is also the author of Lead Generation for Dummies and numerous LinkedIn Learning courses such as Content Fundamentals, Blogging for Business, Advanced Lead Generation, and more. Prior to BrightFunnel, Dayna was VP of Marketing at EverString where she built out the brand, content, and demand team. She also ran content marketing at Marketo for over three years.
Building a Marketing Organization: When to Make the First Hire and How to Build a Team
Former CMO turned CEO, Nadim will share advice on when to make that first marketing hire, and how to build out a full marketing team that matches and fuels your company's growth.