Danny Phillips Photo

Danny Phillips

Founder, Director, Arkade


As director at Arkade (formerly Parca) since 2000, Danny is inspired by the new consumer-led revolution that is shifting the communications and media landscape. Danny and his team at Arkade are using digital channels of all kinds and linking them back to real world experiences to forge a stronger and more direct bond between brand and consumer that is earned and owned rather than bought.

To beef up his theoretical cred, Danny completed his Masters in Communications from RMIT University in 2010 and now lectures in modern advertising trends to RMIT students face to face and online.

Danny lives in Brunswick with his young family, but ironically does not have a beard, and his pushbike has a disappointing number of gears.

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