Daniel Kaplan

Founder, ZitSticka

New York City

Danny developed his passion for human biology, chemistry and psychology whilst completing his Bachelor of Science at the University of Sydney. After graduating, Danny helped scale two advertising technology companies; one in the US (Signpost) where he trained and managed the NY sales team for three years, and the second (AdRoll) in Australia, where he was the first sales hire to help penetrate/scale the region, managing the Sydney sales team for the second half of his tenure. During his time at AdRoll, Danny also helped multiple D2C brands (such as Frank Body and HiSmile) scale and grow their businesses by executing all Facebook/Instagram ad campaigns and advising on on-site optimizations/tools. Danny's entrepreneurial itch, his passion for skincare and D2C, combined with his extensive experience in ecommerce & digital advertising led him to leave his full time role to join forces with his brother-in-law (Robbie Miller) to build their own digitally native, next generation, global skincare brand. At ZitSticka™, Danny specializes in product development, supply chain management, brand development, performance & brand marketing, ecommerce planning/dev/optimization as well as global regulatory management.