Daniel has a wealth of digital technology, publisher and media agency experience, having worked for 7+ years in the Australian market across various sales, strategy and planning roles.
He was introduced to omni channel planning and buying during his time at Mindshare which steered him towards his new obsession - digital media and technology.
Eventually migrating to a decorated digital sales career at News Corp and then REA Group, he eventually made the jump to Ad-Tech by taking on a senior ANZ sales role at MediaMath. He now spearheads the SCA digital strategic offering and is actively involved in industry events, teaching programs and consulting.
Programmatic Advertising 101
In this class, students will learn the basic concepts of programmatic and its role in the digital media landscape