Damaris Lasa is a writer and digital marketing consultant. She oversees web analytics for a NYC holistic learning center and serves as a marketing advisor to an early stage SaaS startup. For 10+ years, she led integrated marketing campaigns at the American Heart Association partnering with iconic brands like Macy's, HBO, NYU, Pfizer and Subway. She coaches and consults with startups, nonprofits and SMB’s on how to develop their digital strategy.
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.