How We Got There: Building & Scaling Winning Brands
Our panel of branding experts unveil the secrets to building a brand that stands out in today’s hyper-connected and volatile world.
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Cyd is a Creative Director at HBO Max leading a diverse team of thinkers and makers, dedicated to Growth and Acquisition Media. She also serves on the board of +ME Project, a non-profit that harnesses the power of storytelling to equip and embolden youth to improve their lives, their communities, and the world.
Since joining HBO Max she's led hundreds of campaigns, boosting subscriptions by nearly 300% in less than 2 years. She has also contributed to the successful launch of Same Day Premieres, HBO Max with Ads, and helped co-found BOLD, Building Organizational Leadership with Diversity. BOLD is a DEI group dedicated to advocating for diverse hiring, more inclusive content creation, and identifying partners and agencies who’s values are aligned with our own.
Prior to HBO Max, she served as Art Director and Design lead at Apple, focused on Brand and Marketing. There, she conceptualized multiple global campaigns; built brand systems across Apple Music, Podcasts, TV+, and Books; and led the launch of the new App Store, Today Tab at WWDC 17.
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