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Women & Girls in Tech: The Future of Work
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Cristina Mancini
EVP of Franchise Management, 20th Century FOX
Los Angeles
As Executive Vice President of Twentieth Century Fox's newly-created Franchise Management division, Cristina Mancini is responsible for shepherding the group's catalogue of feature film franchises across their entire life cycles, ultimately creating communities or "fandoms" out of audiences to drive the engagement and value of the overall property.
In her prior role as Senior Vice President of Worldwide Marketing, Mancini was the primary architect of marketing strategy for all international content, sales, markets, and key publicity events. Her work with festivals, international broadcasters, domestic television production groups and the division's own sales offices played an instrumental role in developing global audiences.
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